Joining the program allows one’s videos to be monetized through AdSense, and is seen as a big step in moving toward building a foundation on YouTube.Ĭreators now need to have accrued more than 4,000 hours of watch time in the past 12 months, with a minimum of 1,000 subscribers to their channel, in order to qualify for monetization. In January, the company instituted a new threshold that creators must meet in order to be eligible for its Partner Program. That’s the reality of the world that we live in.”įischbach’s comments come at a peculiar and fragile time for YouTube’s creator base. Some people will work hard all their lives and they will not make it. “Now there’s an expectation that if you work hard enough you can make it, but it’s not true. “Nobody going into YouTube at that time could have ever anticipated they were going to make a living off of it,” he said. “It was almost impossible to make anything on YouTube”īut these creators are the exception, not the rule, said Fischbach. Playing into current trends, like fake drama, as a means to end is what Fischbach calls one of the more disingenuous and disheartening things he has seen on the platform. Part of YouTube’s problem is that newer creators use those cheap tactics in the hopes of achieving instant fame. His brand isn’t based on creating sensational drama for the sake of views, or on uploading derogatory or offensive content. “There’s a huge group of YouTubers that take things extremely seriously and try to approach things with the utmost professionalism.”įischbach is one of those serious YouTubers. “I’m afraid they’ll think YouTubers are only these dancing monkeys that don’t take things seriously,” Fischbach said. Fischbach said he’s disappointed to see how Paul’s antics have changed the perception of YouTubers in mainstream media. 31 that included footage of a man who had recently committed suicide. Paul is one of YouTube’s most notorious vloggers, and garnered worldwide criticism after uploading a video on Dec. It’s nearly impossible to talk about the state of the platform today without addressing the toxic environment that vloggers like Logan Paul have contributed to creating: a generation of personalities spurring on fake drama for the sake of views.
“I’m afraid they’ll think YouTubers are only these dancing monkeys”īut YouTube culture has changed immensely since then.
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